Kraft Heinz – Design Applications
This section contains design work I have made at The Kitchen – Kraft Heinz’s dedicated social media and marketing agency.
Velveeta x Kansas City Chiefs ‘Drip Check’
Merch Design
A drippy collaboration between Velveeta and the Kansas City Chiefs. I was tasked with designing a bomber jacket, crewneck, and hat that fans could purchase for a limited time at the KC Chiefs games. This line of merch perfectly combines American Football culture and the Velveeta brand into the same universe by taking cues from collegiate football swag and Velveeta's iconic cheesy drippiness.
Creative Direction: Ananta Prayitno, Wesley Webb
Art Director: Yebin Lee Copywriter: Alicia D'Agostino
Kraft Dinner After Hours
Logo Design
What is KD doing at a university library? Saving someone’s study sesh ;)
This was a fun logo exploration for Kraft Dinner’s campaign 'KD After Hours'– a late-night activation where students could get free KD from a hidden booth inside a university library.
The logo exploration drew inspiration from gritty neon signs, late-night food spots, and TV host shows. After many rounds of exploration, we landed on an option that referenced an existing logo lockup from the brand guidelines, made unique with a small clock-face detail in the “O” to allude to the late-night nature of the idea.
Art Director: Brennen Robinson
Creative Direction: Phil Coulter, Wesley Webb
