Kraft Heinz – Design Applications
This section contains design work I have made at The Kitchen – Kraft Heinz’s dedicated social media and marketing agency.
Velveeta x Kansas City Chiefs ‘Drip Check’
Merch Design
A drippy collaboration between Velveeta and the Kansas City Chiefs. I was tasked with designing a bomber jacket, crewneck, and hat that fans could purchase for a limited time at the KC Chiefs games. This line of merch perfectly combines American Football culture and the Velveeta brand into the same universe by taking cues from collegiate football swag and Velveeta's iconic cheesy drippiness.
Creative Direction: Ananta Prayitno, Wesley Webb
Art Director: Yebin Lee Copywriter: Alicia D'Agostino
Kraft Dinner After Hours
Logo Design
What is KD doing at a university library? Saving someone’s study sesh ;)
This was a fun logo exploration for Kraft Dinner’s campaign 'KD After Hours'– a late-night activation where students could get free KD from a hidden booth inside a university library.
The logo exploration drew inspiration from gritty neon signs, late-night food spots, and TV host shows. After many rounds of exploration, we landed on an option that referenced an existing logo lockup from the brand guidelines, made unique with a small clock-face detail in the “O” to allude to the late-night nature of the idea.
Art Director: Brennen Robinson
Creative Direction: Phil Coulter, Wesley Webb
Ore-Ida Football Trading Cards
Prop Design
During the “Big Game” season, the social team for Ore-Ida used a trend where people go on video to show off their sports trading card collections. The twist here was that instead of featuring players, these cards hero’d fun and rare Ore-Ida dishes. I worked on bringing these to life, leaning into a bold, retro-inspired style for the cards. Had a blast designing these with the team.
Content Creator: Tom Dalton
Social Writer: Sarah London
A.1 ‘Tender’ Dating App
Social Media Post
What if we met in the A.1 Tender App? During Valentine's Day season, the social team for A.1 made the fun idea to create an app where meat cuts could date each other– each with their own persona and unique quirks. My task was to design this fictional app’s interface. This was a really fun one!
Content Creator: Josh Willick
Social Writer: Ben Hamr
Animation: Dan Corrigan