FLEUR
FLEUR is a fictional brand of gin-based coolers, distinguished by infusing hand-picked flower petals as the main ingredient. FLEUR is for everyone and represents a celebration of life, floral diversity, and good times. Its bold and prominent logo leaves a strong first impression on new consumers, while the detailed pointillist illustrations of the flowers allude to the star of the drink.
Length
4 weeks
Tools
Illustrator, Photoshop
Area
Branding, Packaging
Process
