Advertising pieces

Part of my work at Leo Burnett and Zerotrillion includes art director tasks such as producing promotional assets for our advertising clients. Most of the work here involves applying brand guidelines to create new branded content, whether it’s for web or print. This work often involves collaborating with other creatives such as photo-retouchers when dealing with image-led content or motion designers when banners need to be animated at a more advanced level. These digital assets are then used in our client’s social media, circulated on the web for mass visibility, or printed out as mailers.

Projects by Leo Burnett Canada and Zerotrillion.

Tools

Photoshop, InDesign, Image banks

Evie Ring
Pre-Launch Hero Graphic

During Evie’s launch of its brand-new women’s health wearable, I was tasked to create a hero visual that would tease users about what was coming. My team and I liked the idea of abstracting the ring by exploding it– highlighting its unique arrow design and components, floating in a fictional space and alluding to the hero tagline ‘ a new dawn in women’s health’. I created sketch mock-ups of the composition and then collaborated with our 3D designer to create the finished product.

NorthStar Bets
App preview screens

Northstar Bets (NSB) is a new sports betting and casion online application. I was tasked to create the preview screens that show up before you download the app in appstores.

Cadillac
March retail promotions

Sometimes I work on quick digital tasks such as updating marketing materials. Here I sourced and art directed a new pack shot of the Cadillac SUVs and updated the promotional copy. The format was recycled from a previous promotion campaign.

GMC
Summer Event Badge

Another automotive ask was GMC’s 2023 summer sales event badge. The first clean option was refreshed from previous years. The metallic and neon glow approach were net new. Looks like they liked the neon glow the most!

YETI
Digital Communications

As a designer at Zerotrillion, I worked with the European YETI communication channels and helped produce assets for their email, web, and social media platforms. The workflow would start with the American YETI HQ sending assets for a new campaign such as imagery, color palettes and design templates. Then I would receive instructions to adjust SKUs and imagery that connected better with the European market.

Here’s the Power Pink campaign.

Story Posts

Emails

Web Components

NorthwesTel
Sell sheet with OneWeb partnership

A partnership printout from NorthwesTel and OneWeb offering services in internet connectivity. The challenge was to find a way to brand the prinout with both logos. We opted for the option that was more focused on NorthwesTel branding.