Concept

Grown-Up Candy

Grown-Up Candy was a self-directed project where I combined two things I enjoy in this world: gummies and CBD Oil. I found that the most successful competitors in the CBD gummies market leverage on the idea that gummies are a “fun” product.

As a result, Grown-Up Candy’s brand ethos is to make the experience of eating CBD gummies both fun and relaxing. Through the geometric gummy shapes and jolly pastel colours, Grown-Up Candy aims to spark an adult’s inner child and unwind one’s troubles away thanks to the calming qualities of CBD.

Length

3 weeks

Tools

Illustrator, Photoshop

Area

Branding, Packaging Design

Reflection

Grown-Up Candy was a project full of lessons. I worked on this project during the month of June 2020, a time when I found myself with lots of spare time and little human interaction.. –ehem COVID.

A friend of mine and I had the idea to use that spare time and use it to do something productive. We decided to start a new project and call each other once a week to check on our progress. This made-up work schedule turned out to be a major success. We worked towards a weekly deadline and the calls served as critique/feedback sessions.

Grown-Up Candy was also my first packaging design project and my first time using Blender. I used Blender to make the gummies behind the plastic wrap on the first mock-up. Learning this new software was quite hard and frustrating at times; however, I achieved what I wanted and I was glad I tried a completely new program without prior knowledge.